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This is me... trying.

When you design, you have to draw on your own fucking life experiences. If it’s not something you would want to read/look at/use then why fucking bother? The details are not the details. They make the fucking design. Don’t fucking lie to yourself. Dedicate yourself to lifelong fucking learning. Respect your fucking craft. A good fucking composition is the result of a hierarchy consisting of clearly contrasting elements set with distinct alignments containing irregular intervals of negative space. Use your fucking hands. Sometimes it is appropriate to place various typographic elements on the outside of the fucking left margin of text to maintain a strong vertical axis. This practice is referred to as exdenting and is most often used with bullets and quotations. Design as if your fucking life depended on it.

Don’t worry about what other people fucking think. Fuck. If you’re not being fucking honest with yourself how could you ever hope to communicate something meaningful to someone else? Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether? It’s getting fucking old. Learn from fucking criticism. To surpass others is fucking tough, if you only do as you are told you don’t have it in you to succeed. Creativity is a fucking work-ethic. If you fucking give up, you will achieve nothing. Intuition is fucking important. Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull. Stop clicking your mouse, get messy, go back to the basics and make something fucking original. While having drinks with Tibor Kalman one night, he told me, “When you make something no one hates, no one fucking loves it.” Remember it’s called the creative process, it’s not the creative fucking moment.

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