Robo&Bobo branding by Isabela Freire

Robo&Bobo: a playful brand for a STEAM project

Robo&Bobo is a social project within hospital facilities that promotes multidisciplinary activities and workshops. Its main goal is to train youngsters to the basis of STEAM (Science, Technology, Engineering, Arts, Math) in a stimulating and playful way. The initiative is born from the collaboration of professionals from the most various fields: architecture, design, communication, technology, user research, management, psychology, pedagogy, sociology and anthropological sciences.

For Robo&Bobo, I created an adaptive branding that aims at being fun and in continuous change, just like the project itself. Each of the five initial workshops were given a robot character and name, both referring to the activities involved. I then designed five quick-start guides and packaging accordingly. Thanks to Print Club Torino and born in berlin we were able to design and screen print tailor-made aprons for all the volunteers who helps to keep the project alive.

YEAR
2016

AGENCY
quattrolinee

CLIENT
Dear - Design Around

FIELDS
Art Direction
Branding
Visual Design
Illustration

PHOTOS
quattrolinee
Robo & Bobo branding by Isabela Freire
Robo&Bobo branding by Isabela Freire
Robo&Bobo branding by Isabela Freire
Robo&Bobo branding by Isabela Freire
Robo&Bobo branding by Isabela Freire
Robo&Bobo branding by Isabela Freire
Robo&Bobo branding by Isabela Freire
Robo&Bobo branding by Isabela Freire
Robo&Bobo branding by Isabela Freire
Robo&Bobo branding by Isabela Freire

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